Keval J. Kumar, a renowned scholar and former director of the Resource Centre for Media Education and Research (Pune), wrote this book to fill a void in indigenous media literature. Before this text, most communication theories taught in India were derived from Western contexts (like the Schramm or Shannon-Weaver models) which didn't always align with the socio-political realities of India. Kumar’s work is significant because it: Integrates Indian perspectives on communication theory.
One of the strongest aspects of Kumar’s work is his detailing of the history of Indian media. Unlike Western textbooks that focus on the Gutenberg press or British media history, Kumar traces the lineage of Indian journalism from the Bengal Gazette and the role of the press in the Indian freedom struggle. He highlights how media in India was born out of a social reform movement rather than purely commercial interests. mass communication in india by keval j kumar pdf
October 26, 2023 Subject: Informative Report on the Book "Mass Communication in India" by Keval J. Kumar Keval J
For decades, students, educators, and media professionals have searched for a single, comprehensive text that captures the chaotic, colorful, and complex nature of India’s media landscape. That text is Mass Communication in India by Keval J. Kumar. The search query is one of the most frequented academic search terms in the Indian subcontinent, and for good reason. Kumar’s work is significant because it: Integrates Indian