Brcc Jojo

: Fans of both the coffee brand and the anime often create crossover fan art. This frequently features BRCC founders like Evan Hafer

In the sprawling universe of veteran-owned lifestyle brands, Black Rifle Coffee Company (BRCC) stands as a titan. Known for its high-octane roasts, pro-Second Amendment stance, and unapologetic patriotism, the company has built a media empire to match its coffee sales. At the heart of that media renaissance is Joseph "JoJo" Patterson. brcc jojo

Jojo reattached her arm, the magnets clicking into place. She raised her flesh hand and pointed at his chest, right over the heart. : Fans of both the coffee brand and

He dropped the saw. It clattered to the floor, still spinning for a pathetic second before dying. At the heart of that media renaissance is

If you’ve watched BRCC’s “Coffee or Die” magazine or their podcast “The BRCC Radio,” you’ve heard JoJo. He is the off-camera laughter, the snarky audio engineer, and the man who keeps the charismatic hosts (like Mat Best and Jarred Taylor) from going completely off the rails.