Developed to match the rounded aesthetic of the original 1995 logo designed by Saatchi & Saatchi .
Look at the gate number and seat assignment. The old version used all-caps aggressive text. The new version uses Title Case in Rounded Book. The 'g' and 'j' now have elegant, curved tails. This reduces the "militaristic" feel of airport security queues. easyjet rounded book font new
No such typeface existed. He knew every commercial font library. He had memorized the licensing catalogs. EasyJet Rounded was not a thing. Developed to match the rounded aesthetic of the
Furthermore, the "Book" weight saves the design. It is not a bold, chunky display font. The thinness of the strokes retains the efficiency of the old brand while the curves add the warmth. The new version uses Title Case in Rounded Book
: Often cited as a more professional, modern alternative that retains the friendly, rounded nature of the easyJet brand.
The font is a custom, exclusive typeface designed for easyJet by the London-based studio Dalton Maag . It serves as a modern, high-clarity companion to the airline's iconic Cooper Black logo, addressing legibility issues found in smaller text like safety cards and digital interfaces . Brand Typography Architecture