The use of a video game character's name to describe a victim of femicide is seen as a dehumanizing act that trivializes domestic violence.
On October 29, 2018, 32-year-old Alejandra Icó Chub was brutally attacked with a machete by her partner, Mario Tut Ical, in Chisec, Alta Verapaz. The nickname "Ms. Pacman" originated from the nature of her facial injuries, which were exploited by internet users for shock value. The Video: mujer pacman gore hot
The murder became a rallying cry for activists in Guatemala, highlighting the lack of protection for women in domestic disputes. The use of a video game character's name